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Keyword rank tracking is an essential part of any SEO strategy. It enables you to monitor the performance of your website on search engine result pages (SERPs) for specific keywords. With this information, you can identify which keywords are performing well and which ones need improvement. In this article, we'll discuss what keyword rank tracking is, why it's important, and how to do it effectively.
Tracking your website's keyword rankings is important for a few reasons:
Shows Progress: By tracking your keyword rankings over time, you can see how you're progressing in your SEO efforts.
Identifies Changes: If you notice a significant drop in your keyword rankings, you can use that information to investigate and identify any changes that may have caused it.
Competitive Analysis: You can use keyword tracking to monitor your competitors' rankings for the same keywords, giving you valuable insights into their SEO strategy.
There are several tools available for tracking your keyword rankings. Some of the most popular ones include:
Google Search Console: This free tool from Google allows you to track your website's performance on Google search results.
Ahrefs: A popular SEO tool that tracks keyword rankings, backlinks, and other important SEO metrics.
Moz: Another popular SEO tool that offers keyword tracking, site audits, and other useful features.
Once you've chosen a tool, you can start tracking your keywords. Here's how:
Select Your Keywords: Choose the keywords that you want to track. These should be relevant to your website and your target audience.
Enter Your Keywords: Enter your keywords into the tool's tracking feature.
Track Your Rankings: The tool will monitor your rankings over time and provide you with reports on changes and progress.
Keyword rank tracking is an important part of any SEO strategy. By monitoring your website's performance on search engine result pages, you can make informed decisions about your SEO efforts and identify areas for improvement. With the right tools and techniques, you can effectively track your keyword rankings and see the results of your hard work.
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